Founded in Dubai in 2016, SQUATWOLF was born from a passion for fitness and community, with a mission to empower people to become stronger and overcome modern life's challenges. Initially growing in the Middle East, the brand quickly expanded globally, serving customers in over 120 countries.

Guided by insight, innovation, and purpose, SQUATWOLF is committed to delivering thoughtfully designed products and experiences that elevate the lives of athletes and individuals worldwide.