Founded by Michelle Watson in New York in 2010, MICHI was born from a desire to transform the activewear industry and solve the problem of unflattering and uncomfortable sportswear. Pioneering a fashion-forward aesthetic, MICHI introduced artful and ventilating figure-flattering mesh inserts, strappy sports bras, and sophisticated cut-outs, setting new standards in sportswear. Our design elements, inspired by superheroines, nature, and iconic design moments, have become MICHI signatures.
We celebrate the beauty of the three-dimensional woman’s body—complete with curves, muscle, and battle scars. Our designs consider every angle—front, back, side—and even what happens when you’re upside down. We honor women’s bodies by designing for movement, comfort, and to flatter all shapes and sizes. Our intentional design lines and meticulous construction accentuate curves, create long and lean lines, hide flaws, and solve the problems that emerge during movement.
Join us at MICHI, where style meets functionality, and feel confident, quirky, and health- conscious in every piece you wear. Explore our collection and experience the transformation in activewear.

Port De Bras is a luxury sustainable activewear brand created for a life in movement by celebrated designer Clarissa Egaña. Featuring athleisure that naturally molds to the body and effortlessly transitions from the office to the gym. Contemporary and elegant, Port de Bras aesthetic is inspired by a ballerina's timeless, classic and fierce style.

YD apparel is rooted in the principles of uniting people, nurturing the planet, and embracing the mantra of “What Moves You”. YD was established to allow people the ability to express their inner selves with our artistic yoga apparel. We have since evolved into a worldwide athleisure-wear company, focused on the solidity and whimsicality of women. Our unique patterns and colors are curated to complement your daily pursuit of happiness, whether you’re training for your next marathon, headed to the beach, or working from home. Like the steadfast tree that represents our company, we are forever growing and evolving in harmony with humanity and nature alike. With sustainable materials, compassionate practices, and industry-defining designs, YD isn’t just any apparel company, we are What Moves You

A gym wear brand born in the UAE, SQUATWOLF is determined to help you get stronger physically and mentally. They support you in outdoing yourself every day, push beyond yesterday, never settle, and champion your progress with gear that serves your relentless spirit.
From humble beginnings, Wajdan Gul and Anam Khalid gave up everything to create a brand that understood what the region needed and changed how gym wear is created. With nothing but caffeine and passion fueling them, SQUATWOLF was born in a small apartment in the United Arab Emirates in 2016. Today, SQUATWOLF is the region’s leading gym wear brand, crafting products that help you perform, day after day.
As SQUATWOLF continues to grow, it remains dedicated to empowering individuals, lifting the weight of modern life, and evolving with a steadfast mission to inspire and support its global community. Join the pack and become part of SQUATWOLF’s journey.

Founded by Khaoula, a psychology graduate who faced the challenge of finding functional and comfortable modest sportswear, Dignitii was born out of necessity. Recognizing the struggles of women, particularly those wearing hijabs, in finding suitable workout gear, Khaoula dedicated herself to creating a brand that meets these needs.
Since its launch in November 2018, Dignitii has been committed to providing high-quality, stylish, and modest sportswear that allows for a full range of movement. Our mission is to empower women to exercise and engage in sports without compromising on their values or comfort.
Join us and discover the perfect blend of functionality, comfort, and style with Dignitii.

Manduka was founded on the simple idea that a better yoga mat can make a world of difference, fostering a more positive world through the joy of yoga. What began with a single mat has evolved into a comprehensive collection of equipment designed to support you at every stage of your yoga journey, ensuring a distraction-free experience. Focus on your practice, not your products, with Manduka

Bala began on a napkin in 2018 when our founders envisioned what would become Bala Bangles. Frustrated with an ultra-serious, exclusionary fitness industry filled with lookalike brands and unreasonable expectations, they set out to create something different. For two years, the founders personally shipped every order from their garage, where they were inspired by the motto: Good Things Come To Those Who Sweat. Join Bala and experience a fresh approach to fitness that celebrates every effort and every drop of sweat.

Women's Best, an activewear brand owned by Women's Best GmbH, is currently working towards improving its ethical standards. While the brand has received a below-benchmark score on The Good Shopping Guide's Ethical Activewear Ratings Table, we are optimistic about its commitment to making progress in the future.

Join us on our journey as we strive to enhance our ethical practices and deliver high-quality activewear.